INVOLVE YOUR AUDIENCE & UNLOCK THE 2ND ESSENTIAL DIMENSION OF CINEMA
Guess what? Digital cinema with superb 3D projection and incredible sound immersion makes watching movies an unmatched and overwhelming experience today. But up until now, cinema remained in fact only a one-way communication. Have you already unlocked the 2nd essential dimension of cinema? No? Then your audience is still mute. Have you given your audience a realtime
voice to their on-screen experience yet and are you truly communicating with them? If not, it’s time now to open the 2nd true dimension and the solution is here today: Cinvolve.
Discover the world of involving cine-audiences and unlock the path to new and unprecedented revenue streams.
Studios, production houses, gaming companies, advertisers, and cinema owners long for realtime and direct interaction with the audience and to really get to know their customers. And in doing so, there are serious wins for all parties involved.
By unlocking two-way communication in the theatre, you get to know the audience’s individual and collective experiences and response to both the theatre experience and the on-screen content. Use the results of this interaction to adapt or target content better and improve the overall entertainment and theatre experience.
After all, it is all about entertainment and fun. Add value to the audience experience through augmented, new or personalized services based on their active and true involvement. Cinema visitors are well prepared to pay more for this in the form of micropayments, thus participating in the content to the extent they want, when they want.
This total mass of micropayments adds up to a new and unprecedented macro business.
CINVOLVE = ROI = Return On Involvement.
INTERACTIVITY: DISCOVER THE POSSIBILITIES OF INTERACTING WITH THE AUDIENCE
Imagine the cinema theatre transformed into a connected theatre where the audience is interacting with the big screen, both individually and collectively. All together, your customers vote, like or dislike, rate content or improve their co-gaming score and tune in on iAdvertisement. Capture and capitalize on their realtime response as individuals and as a group at the same time.
While enjoying more interactive entertainment and fun than ever before, your audience knows they are being truly heard and at the same time is providing you with valuable feedback. Former personal direct relationships between theatre owners and their customers are restored and revalued. New direct relationships between content providers and customers are installed at the same time. Complicated? Not at all! Just have them bring their own smart device, check them smoothly into the cinema WIFI network and connect them to the Cinvolvement Center and to the big screen.
What drives people to get involved? Recognition, Reward, and Reputation.
THROUGH CINVOLVEMENT CINEMA VISITORS ARE NOW:
- using the big screen to share preferences and experiences, thus gaining social capital & recognition
- engaging in collective competitive co-gaming, where they increase their individual credits & rewards
- enabled to enhance their overall online reputation and live their moments of fame
- investing in themselves by actively participating and increasing their social status
GIVE THE AUDIENCE A VOICE AND TAP INTO THEIR WISDOM (AND WALLET)
Turn the audience into both a well of wisdom and a new source of revenue by giving it a voice. Involved and vocal customers have a far more joyful experience and one they are well prepared to pay for. Let your customer decide how much and when he wants to be cinvolved. In exchange, he will pay in proportion to his desired involvement through micropayments. Let him log into the Cinvolvement Center and tap into his micro-wallet. Untapped and brand new micro revenue streams are now opening up new business models by leveraging direct and interactive relationships. Mountains of micropayments simply mean macro business.
- use their audience’s votes and ratings to adjust movie programming and scheduling
- share their audiences’ likes and other ratings on social networks as an innovative promotion tool
- reforge a personal bond and connection with their individual customers through their electronic profile, including personal data and preferences, loyalty programs, scorecards, and accumulated credit points
- open up new revenue streams by leveraging their interactive theatre for new B2C or B2B
- use the viewers’ ratings and instant feedback on previews and premieres to adjust movie final release programming and predict box office revenues more accurately
- enter a new era of producing movies by giving the audience power over the scenario through involvement in the story, both in big screen theatres and in the Blu-ray aftermarket. They watch the same movie multiple times and enjoy multiple different storylines in exchange for incremental micropayments
- mass-connect to potential customers and prospects in realtime and follow up individually and personally
- use interactivity to offer a more compelling ad service and boast a loved brand
- capitalize on individual & collective feedback for behavioral targeting in other online media
- invent new business models through both collective cine-gaming and a “micropayments for extra options” approach. Be part of the new cinema co-gaming era.
COLLECT SEAT OCCUPATION DATA & ELIMINATE FRAUD – SMOOTHLY AND SILENTLY
Through an intelligent sensor integrated into the seat, the Intelligent Seating System detects realtime seat occupancy at seat, theatre, cineplex level, and matches online this seat occupancy info with realtime ticket sales. Combining this data gives unmatched insights. Plus, all of this is managed in The Cloud and available anytime and anywhere.
THE UPSIDE FOR THEATRE OWNERS? TO MEASURE IS TO KNOW...
Provides flexible realtime and historical data reporting and statistics on:
- tickets sold versus people present/seated at individual theatre and at Cineplex level
- people actually seated (= eye balls) during advertising windows
- people’s in-theatre roaming behavior
- automated correlation between occupied, non-occupied, sold and non-sold seats
- comprehensive statistics on seat occupancy data at desired time-interval level
- Tackles ticket fraud efficiently and effectively through seamless integration between ticketing system and automated seat occupancy reporting
- Enhances and enriches interactive data intelligence, by including statistical data on people actually seated and no-reply, or capture also intentional anonymous responses (through occupied seat number only). Cinvolve’s intelligent seating gives the silent audience a silent but important voice too.
THE UPSIDE FOR iADVERTISERS?
- Schedule and tune your advertising windows to periods of peak seat occupancy and get feedback reporting on effective eye-ball consumption
- Comprehensive statistics on people actually seated (= eye balls) during advertising windows
- Enhances and enriches interactive data intelligence, by including statistical data on people actually seated plus no-reply, or capture also intentional anonymous responses (through occupied seat number only). Cinvolve’s intelligent seating gives the silent audience a silent but important voice too
Cinvolve’s highly successful and intelligent seating system comes pre-integrated with your seats, is easily installed, requires minimum maintenance and intervention, and is integrated with leading cinema seat suppliers and ticketing systems.
Cinvolve now counts more than 20,000 intelligent seats worldwide. Want to join us?
EXTRA DIMENSION OF INTELLIGENT SEATING: OPEN FOYER
Cinvolve’s Intelligent Seating implementation also provides an opportunity to do away with old fashioned, harassing and expensive traditional ticket control service, with its typical physical obstacles and customer stress points, and extends the 21st century digital theatre experience right into the foyer experience.
Stressed-up cinema visitors that come into the theatre, queue up before check-points and run for their seat just minutes before prime time aren’t what you’re really looking for. And why still have to check again the tickets you just sold a few strides before? Be honest: the sooner customers are there, and are at ease in the foyer, the better it is for extra business. You can also capitalize on positive crowd control and crowd management by offering a joyful experience and win-win to all.
Increase your revenue per visitor, forget stressful checkpoint hindrances, cut queues and let the
audience enjoy the richness of an Open Foyer. Do away with splitting up your theatre in pre- and postcheckpoint zones. Use the full cinema foyer commercial space to the max, and turn it into a real Open Foyer. Offer your customers freedom of movement throughout the entire foyer and theatre, for pure lounging and for enjoying side refreshments and other side entertainment, all this without the feeling of being constantly checked. And eliminate fraud by checking automatically and silently, but effectively
THE UPSIDE FOR THEATRE OWNERS?
- Give your customers freedom of movement in the whole theatre by eliminating ticket control stress points. This in addition to giving them freedom of speech with interactivity.
- Automate and extend your digital ticketing system up to the seat occupation level. Expand your operating margins by reducing operating expenses and increasing revenue The Total Cost of Ownership of Cinvolve leverages by far your operating margins.
- Eliminate fraud automatically, silently, effectively and efficiently.
THE UPSIDE FOR CUSTOMERS?
- You give them a genuine ‘let’s-stick-around’ feeling. They have entire freedom of movement and are able to enjoy their stay in your cinema lounge and foyer to the full. No hassles, no checks.
- Their increased customer comfort translates into higher consumption, satisfaction and loyalty.
Intelligent seating really eliminates all obstacles to a joyful and a much more rewarding entertainment evening for all while eliminating ticket-fraude automatically and silently.
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